A piece of Firewalla history: on June 11, 2018, Firewalla was featured in a brick-and-mortar store as part of our partnership with Indiegogo and Brookstone. But 1 month later, Brookstone filed for bankruptcy, and Firewalla has been sold online only ever since. We are making cybersecurity simpler, but likely only simple to those who understand cybersecurity a bit. Online is still the best place 
this is probably the time we start to focus on professionals and small business users who are IT aware.
We had a heat map of people picking up the firewalla and looking at it in the store. And we realized we were far ahead of our time … we didn’t sell many of the units, and this made us turn our focus to people who understand cybersecurity; then we made the gold, AP7, and now zero trust …
A cool story of how we lost a bunch of products, sales, and that failure helped us grow in a different direction.
